Frequently Asked Questions About Executive Coaching, Business Transitions and Personal Transformation

Roman Brunner | Executive Coach, Business Transition Advisor and Personal Transformation Coach

Whether you are leading a company through change, preparing for business succession, navigating a personal crossroads or looking to strengthen important relationships, the right questions can help you find a clearer way forward.

Roman Brunner combines more than 35 years of international executive and entrepreneurial experience with transformational coaching and strategic advisory. He works with CEOs, founders, entrepreneurs, leadership teams, individuals, couples and families across Switzerland, Italy, Europe and internationally.

Personal Transformation and Life Transitions

  • Personal transformation coaching helps individuals understand themselves more deeply, reconsider established patterns and make choices that better reflect their values, aspirations and sense of purpose.

    It may be useful during a career change, a relationship transition, a major life decision or a period when external success no longer feels fully aligned with one's inner experience. Roman Brunner's approach combines reflection, honest dialogue and practical steps towards meaningful change.

    Roman Brunner combines strategic business insight with leadership coaching to help clients understand their options, navigate uncertainty, align stakeholders and approach the next phase with greater clarity and confidence.

  • Yes. Professional success does not necessarily guarantee a sense of purpose, fulfilment or personal alignment. Some accomplished individuals reach a point where their familiar strategies no longer answer the questions that matter most to them.

    Personal transformation coaching offers a structured space to examine assumptions, identify recurring patterns, clarify priorities and explore what a more meaningful next chapter might look like.

  • Exploring your shadow means becoming more aware of aspects of yourself that you may overlook, suppress or find difficult to acknowledge. These can include habitual reactions, fears, unmet needs, strengths you have not fully expressed or behaviours that affect your relationships.

    In a coaching context, greater awareness can help you recognise recurring patterns and make more conscious choices. The aim is not self-criticism, but a more honest and integrated understanding of yourself.

  • Coaching generally focuses on self-awareness, goals, decisions, personal development and moving forward through life or professional transitions. Therapy is designed to address mental health concerns and psychological difficulties within an appropriate clinical framework.

    The distinction depends on the person's circumstances and needs. Coaching is not a substitute for medical or mental health treatment. Where specialist therapeutic support is more appropriate, seeking a qualified professional is important.

Executive Coaching and Leadership Development

  • Roman Brunner is an entrepreneur, executive coach, business transition advisor and personal transformation coach. With more than 35 years of international leadership and entrepreneurial experience, he helps business leaders and individuals navigate complex transitions, make important decisions, develop authentic leadership and align their professional lives with their personal values.

    His work combines practical business experience, strategic thinking, self-inquiry and personal development.

  • Executive coaching is a confidential, focused process that helps senior leaders improve self-awareness, decision-making, communication, leadership effectiveness and professional direction.

    Roman Brunner works with CEOs, founders, entrepreneurs, managing partners and executive teams who face demanding decisions, organisational change, leadership challenges or a transition into a new role. His approach considers both the business challenge and the person responsible for navigating it.

  • Roman Brunner combines first-hand experience as a corporate executive and entrepreneur with personal transformation work. This allows him to explore both the strategic realities of business and the underlying beliefs, behaviours and relationship patterns that influence leadership.

    Rather than focusing exclusively on performance or management techniques, his approach considers the whole person, helping clients develop greater clarity, personal responsibility and alignment between their values, decisions and actions.

  • Executive coaching can be particularly valuable when a CEO or founder is facing a major decision, stepping into a new leadership role, managing rapid growth, navigating conflict, preparing for succession or questioning what the next chapter should look like.

    It can also help successful leaders recognise recurring patterns, strengthen relationships and develop a leadership style that supports both business performance and personal fulfilment.

YPO Forum Facilitation and Retreats

  • YPO Forum facilitation supports a confidential peer group in creating meaningful conversations, developing trust and learning from the experiences of fellow members. A skilled facilitator helps establish a productive environment in which participants can reflect openly, listen carefully and explore challenges without reducing the discussion to quick advice or superficial solutions.

    As a long-standing YPO member and experienced Forum moderator, Roman Brunner brings entrepreneurial understanding, leadership experience and facilitation skills to Forum activities, retreats and moderator training.

  • A leadership or personal transformation retreat provides dedicated time away from everyday responsibilities to reflect, explore important questions and focus on a specific challenge or transition.

    Depending on the objectives, a retreat may include facilitated conversations, individual reflection, leadership development, strategic planning and personal coaching. Programmes can be tailored to the needs of individuals, couples, families or executive groups.

    Roman Brunner also offers retreats in Tuscany, Italy, with Villa Valdiperga serving as a retreat venue.

Business Transitions, Succession and Entrepreneurship

  • Business transition coaching supports leaders through significant changes in the life of a company and in their own professional identity. These transitions may include business growth, restructuring, mergers and acquisitions, succession, a company sale or a founder's departure.

    Roman Brunner combines strategic business insight with leadership coaching to help clients understand their options, navigate uncertainty, align stakeholders and approach the next phase with greater clarity and confidence.

  • Preparing for a business exit involves more than financial and operational readiness. Founders may also need to consider leadership succession, company culture, stakeholder relationships, their future role and the personal identity that has developed around building the business.

    Business transition coaching can help founders clarify their objectives, prepare for difficult decisions, anticipate personal and organisational challenges, and develop a meaningful plan for life after the exit.

  • Family business succession involves business strategy, family relationships, governance, ownership and the transfer of responsibility between generations. Without open communication and clear expectations, these issues can become a source of conflict.

    Roman Brunner helps family businesses and families prepare for transition through facilitated conversations, greater clarity about roles and values, and support for leadership succession and intergenerational relationships.

  • Yes. Coaching and strategic advisory can help leaders navigate the human and organisational dimensions of mergers, acquisitions and major change initiatives.

    Areas of focus may include leadership alignment, communication, stakeholder expectations, cultural integration, decision-making and team collaboration. Roman Brunner draws on his international executive and entrepreneurial experience to help leaders address both strategic priorities and the personal challenges that accompany change.

Relationship and Family Coaching

  • Relationship coaching helps couples improve communication, understand recurring disagreements, strengthen trust and develop more constructive ways of relating to one another.

    Roman Brunner's approach emphasises personal accountability, honest dialogue and mutual understanding. The focus may be on strengthening an already healthy relationship, navigating a difficult phase or deciding how to move forward together.

    Where serious or complex psychological or relationship difficulties require specialised treatment, appropriate therapeutic support may be recommended.

  • Family coaching creates a structured setting in which family members can express their perspectives, explore differences and work towards a clearer understanding of shared concerns.

    It can be helpful when families face intergenerational tensions, changing family roles, business succession or difficulties communicating openly. The process can support healthier boundaries, greater mutual respect and more constructive decisions about the future.

Working with Roman Brunner

  • Roman Brunner is based between Switzerland and Tuscany, Italy, and works with clients across Europe and internationally. Depending on the engagement, coaching and advisory work can be arranged remotely or in person. Retreats and bespoke programmes can be developed around the needs and objectives of the participants.

    Contact Roman Brunner directly to discuss the most suitable format for your circumstances.

  • The initial conversation is an opportunity to explore your current situation, identify the questions or challenges you want to address and consider whether working together would be useful.

    You do not need to have every answer or define a perfect goal in advance. The conversation can help clarify what is happening, what matters most and what a constructive next step might be.

  • The duration depends on the nature of the challenge, the goals involved and the level of support required. Some situations benefit from a focused assessment or intensive retreat, while others call for ongoing coaching over a longer period.

    Roman Brunner develops a tailored approach based on the client's circumstances rather than assuming that every person or organisation needs the same programme.

  • The best first step is to visit romanbrunner.com and book a free clarity session through the website. You can use the conversation to discuss your current challenge, explore the available coaching or advisory options and determine whether there is a good fit.

    Whether you are navigating a business transition, developing as a leader or seeking greater clarity in your personal life, the starting point is an honest conversation about where you are and where you want to go.

Take the Next Step

Meaningful change begins with clarity.

If you are navigating a leadership challenge, business transition or personal crossroads, Roman Brunner offers executive coaching, business transition advisory and personal transformation coaching tailored to your circumstances.

Visit romanbrunner.com to learn more and book a free clarity session.

BOOK YOUR FREE CLARITY SESSION